Eight Best Copywriting Tips Every Copywriter Should Know

The internet is like a sea of content. Not only content, but ads are also there too that swims like fishes. Now before you throw hate comments toward your computer screen, ads are important for every business. Of course, we are talking about helpful ads, not the ones that suddenly pops up on your screen telling you that you’ve won something. In this piece, we are going to teach you copywriters out there how to write an ad copy effectively.

  1. Think About the User
  2. People mostly click on ads because they want something that can help their problems. They don’t click ads because it’s cool, nor they click for the sake of getting viruses either. With that said, you must create ads that are useful for the user. Sit down, think of the user and what they want to accomplish from your product. Then start constructing sentences that will make them click on your ad.

  3. Include Stats on Your Headlines
  4. Be straight to the point on creating your ad. Preferably, you can add numbers or stats on your headlines to let users know how well your products are compared to others. Be it the price or the number of people using your product; you name it! This will make your ad look convincing and people will surely click on your ad without a doubt.

  5. Make Use of Users’ Sense of Entitlement
  6. This seems like a bad idea, but hey at least it works. We live in a selfish society so why not act selfishly when it comes to copywriting, right? For example, you are writing an ad about divorce; then you include the phrase “To Protect Your Best Interests”. Now that’s one way to lure customers into your divorce services. Appealing a sense of entitlement to your prospects is a great way to create an emotional connection with such.

  7. Target Customer’s Emotional Side
  8. Speaking of being emotional, there’s nothing better than creating a powerful emotional online response. Of course, don’t be harsh or else you will scare your customers away. This is the best way to effectively write a clickbait ad, not the one showing you’ve won a million dollars or something which is too impossible. The emotional response will depend on what kind of effect do you want to convey. Be it anger, disgust, or even fear just for the sake of provoking an emotional message to the user. It’s up to them on how they deal with such. Just don’t go too overboard or else you will create a bad reputation for your very own brand.

  9. Create Keyword-Rich URLs
  10. Too many companies tend to overlook the impact of their URLs. What they didn’t know is that it is the most powerful tool for business success. A display URL serves two purposes: Contains top keywords about your site or providing relevant and interesting info to your ad copies. Play around with powerful keywords that are relevant to your ad and content; you will gain more customer attraction if you do.

  11. Put Your Best Headline at Top
  12. Google allows more than 300 words when creating headlines for ads. Now that seems like an opportunity to create more engaging descriptions for your products. However, it all went downhill when viewing it either on a desktop or mobile. In desktop, there’s nothing wrong with it thanks to more screen space. Mobile, on the other hand, has less screen space which will make some details on your headlines cut out. To sort this kind of situation, put your best headline at the top, or create different headlines for both desktop and mobile.

  13. Respond Preemptively to Objections
  14. It’s very competitive in the world of business. Operating in a crowded market is a challenge with two of the most common objections come into play: the cost of the product and the hassle. However, you can preempt these obstacles by using your wits and brains.

  15. Focus On What Matters
  16. Remember the first tip? People want a solution to their problems, not how awesome your company or website is. That’s why you should focus on what matters especially the benefits your products or ad bring to consumers. And by following the tips listed above, you can create effective and compelling ads in no time.

Boost Your Business by Following These Five Simple Copywriting Tips

Even the most skilled writers out there still create mistakes. That means writing is a profession that requires a lot of hard work and brain cells. If you are new in the writing scene, especially in copywriting, then here are five simple tips that you can follow to bring life to your upcoming future campaigns.

  1. Stick to What’s Best
  2. First of all, keep things simple. People are not only hungry for content but are also longing for simplicity. If ever you are to write an opening grabber, keep it on a two to three sentence limit only. Then what follows is the actual product itself. Then, you have to write the benefits of the said product that can attract customer attention. See? It’s that simple.

  3. Prioritize Your Customers
  4. You are the only one that knows your clients. That said, you need to build a relationship with them to gain their trust. Having a connection between the two sides is a recipe for business success. Fully utilize your grabber to guide your consumers to the right path they want to take.

  5. Make Use of Wordplay
  6. Clients will likely appreciate your efforts for using your own unique style of wordplay. That said, don’t just create content that looks like made something by a 5th grader. Instead, create unique quality content that utilizes your use of wordplay.

  7. Spelling and Grammar Check
  8. Nobody is perfect, let alone writers like us. So before publishing, make it a habit to proofread your work for any grammatical and spelling errors. Consumers are more likely to visit your site if there are no errors to be found. Thus, increasing their trust in your business in the long run.

  9. Exclusives
  10. Combine words or use phrases that can really attract the attention of consumers. Such convincing examples include: “Limited Time Offer”, “Just for You”, and “Exclusive Deals”. That way, consumers will more likely purchase from your site.