Seven Easy Ways to Create an Engaging Website Copy

If you are having a hard time creating a website copy that can attract customers, then you have come to the right place. Listed below are seven ways to help you write an engaging and compelling website copy. Note: The tips below don’t just fit for a single particular website only. Whatever website you are running, there’s room for everyone. So what are you waiting for? Continue reading down below.

  1. Benefits > Features
  2. Most companies brag about how their website is like the best among the rest instead of talking about how can they solve people’s concerns. Remember, people don’t care how your website looks like. No matter what kind of effects and transitions you throw in there, all they care is how your site can help them about their problems.
  3. But just because you choose to emphasize the benefits of your products and services doesn’t mean that you will stop showcasing its features. What you only need to do is to tell visitors about how your product ups the amp compared to others in the market. Don’t go overboard by explaining in essay form on how your products can make their lives easier. Doing so will put your customers into snooze-fest.

  4. Customer Voice is Important
  5. Paying attention to tone and style is important for every website copy. This will define the voice of your brand across various channels. However, if you want to reach customers more easily, you can implement the ‘voice of the customer’ to your very own site.
  6. Now this comes the question, what exactly is the voice of the customer? Basically, this is just a marketing term that’s heavily used in market research that focuses on the customers wants and needs. Thus, prioritizing them first to reach their expectations. Putting it simply, it’s a way of describing your customers’ experiences when they use your product or services.

  7. Create Customer Surveys for Brand Value
  8. Hearing the voice of your customers is important for brand buildup. Without it, you will be left with nothing because you don’t know which aspect of your business you need to improve on. That’s why conducting a customer survey is a must to hear the voice of the people. Surveys and questionnaires are an excellent way to learn how people perceive your brand regarding brand values. Just as there is often a considerable disconnect between how we think users behave and how they actually behave.
  9. By doing so, your writers will be able to create content that reflects the brand values based on what your consumers want to see on your site.

  10. Create House Style Guide for Brand Voice
  11. In case you’re living in a cave, you probably heard about news agencies like ‘The Associated Press’ where they began as a newswire service. This means that they provided newspapers filled with relevant content around the world. The news, however, will depend on whatever region they are in.
  12. Of course, you don’t have to follow their way or style guide when creating such. Instead, you can create your unique style for your content creators to follow. This will give them the freedom if they want to be formal or include swearing in their articles.
  13. What you need to do to create one is to hold a meeting exclusively for your editors and stakeholders to discuss about the style guide. There are two aspects to consider which is the voice and tone. Both of these will create an impact on your website as well as the goals for your copy and content. The benefit of this is that you can establish brand standards that all your writers can reference for consistent user experience across different platforms.

  14. Do an A/B Test Copy on Your Pages
  15. Just because you know your customers better than you do doesn’t mean you have to create a website based on how your visitors will behave. What you need to do is to test various sections on your page and see if it is on par with your highest-value pages.
  16. But before anything else, keep in mind that it is not necessary to fully A/B test every single word of your site. Doing so is time-consuming and unnecessary. You need to focus on pages that customers will surely visit frequently. Whatever strong pages you have in your site whether it’s the landing page, FAQ page, or anything else, those pages should be tested before going real time.
  17. Doing an A/B testing is pretty simple and straightforward. What you need to do is to analyze high-value pages by using Google Analytics. Next, create two unique versions of the page. Send the 50% of your total traffic to the control version of the page while the other half goes to the variant. Once done, let the testing begin and wait until you get your desired results to see which page converted better.

  18. Think About User Intent
  19. If you don’t know what user intent is, it refers to what a given person intends to do once they visit your site. Intents such as buying something or just browsing for content are just two of the few. Each user has different problems to solve but there are a few reasons why people visit a site and these are:
  20. To know what your company is all about
  21. To learn about your service and offerings of your company
  22. To compare your services to others to see if it is worth it
  23. To purchase something
  24. When writing a web copy with putting user intent is the priority; you need to paint a picture of yourself in their shoes and ask questions such as:
  25. What are the benefits your company can offer?
  26. Does your site allow different kinds of users at different stages to access the information they want or not?
  27. What kind of products does your company sell?
  28. Some companies say that creating user-driven content means there is no room to talk about the company’s achievements. However, this isn’t true at all. You have to put your words in the right place before bragging about how great you are as a company. In fact, the more you create content with user intent in mind, the more engagement you will have.

  29. Increase Your Site’s Authority by Including Stats, Quotes, and Data
  30. Back in the day, blogs and bloggers are just nothing but amateurs in the eyes of media. Fast forward to this day, independent bloggers have become part of the media itself and in the journalism scene.
  31. However, even though they reached this point, content creators such as bloggers still need to strategize to be on par with their bigger brothers. This means enhancing their site’s credibility by adding stats, quotes, and most of all, original data in their web copy.
  32. When you do, it strengthens the points you make in your site copy. Lots of content creators for ages have used this technique because it surprisingly works well to get customer engagement. This will help your brand to be more relevant and trustworthy in the sea of a competitive market.

Get Rid of Writer’s Block with These Six Easy Tips

Don’t you just hate it when you feel motivated to write, and as soon as you start opening your laptop, your brain suddenly turned into a barren wasteland? And then you find yourself having no progress and all, with lots of requirements still piling up in your email. Writer’s block is a writer’s worst enemy. However, there are ways where you can get rid of writer’s block. Continue reading down below to find out.

  1. Just Start Writing
  2. Whatever comes into your mind, just start typing it before it’s gone. You won’t even notice that you just completed a whole article. The more you write, the more you can create ideas along the way. After all, you are the artist of your own creation.

  3. Stop Overthinking
  4. Once you begin writing an article, a lot of things will pop up into your mind that will lead to overthinking. What you need to do is to calm your mind so that ideas will flow. Start by listening to relaxing music when you write or eat something because you cannot think clearly with an empty stomach.

  5. Take a Walk
  6. Talking a walk outside doesn’t mean that you have to leave your work behind; it means that you have to refresh your mind by taking a break. The more you walk, the more relax your mind will be which enables you to generate creative ideas for your articles. You never know, you will complete ten articles in just a single day with the help of walking. So what are you waiting for? Go outside and take a short walk.

  7. Scout for Relevant Sources
  8. You cannot start writing an article without a source that you can follow with, unless if it is your own. What you can do is go online and start scouting and reading relevant articles. This way, you can easily start your article because you have a source.

  9. Stop Procrastinating
  10. Aside from writer’s block, procrastinating is another enemy that most writers probably face. As soon as you start procrastinating, there is no turning back. So what to do? Log out of all your social media accounts, keep your phone away from you, and if possible, work on a place with fewer distractions. If you feel distracted at home, you can start working outside in the park or inside a study hub.

  11. Revise if Needed
  12. Remember the first tip about writing anything? There are times that when we write about anything we can think of, there will be instances where our writing quality will be fluctuating. That’s why revision is very important to ensure quality for your content. And also, revision acts as giving final touches to your write up. You can add something or remove something depending on your liking.

Six Best Writing Editor Tools for Cleaner Write-Ups

No one is perfect, let alone writers. That’s why proofreading is a must every after write-up. If only there exists a magic wand that can quickly turn our mucky write-ups into clear, grammatically correct and vocabulary-intensified one in just a blink of an eye. But sadly, no such thing exists.

Self-edits are great, yes, but also time-consuming. That’s why automatic editing tools are created so we can quickly do our much-needed edits before the deadline haunts us to our sleep. So with that said, here are the best automatic writing editors on the web for your writing needs.

  1. Grammarly
  2. Without a doubt, Grammarly is the best grammar and word editor tool out there. It offers free and premium subscriptions so you can avail whatever offer you want to.
  3. Price: Depending on your chosen subscription, it goes like this.
  4. Monthly – $29.95
  5. Quarterly – $59.95
  6. Yearly – $139.95

  7. How to use it: All you need to do is upload your write-ups into their site. Once done, Grammarly will check it for a short while before showing up results. After checking, it will list all grammatical errors and incorrect use of words on the right side of the screen. Not only that, but it will also give you suggestions to make your sentence structure a tad better.

  8. Advantages: It’s fast, easy to use, and better than Microsoft’s own grammar checker baked inside their Office apps.

  9. Why It’s Best: For people that are new to the writing scene, Grammarly will help you create clean articles in seconds. It’s best used for the final proofreading stage.

  10. ProWritingAid
  11. This tool analyzes your writing and shows reports of overused words, incorrect use of grammar, repetitive phrases, and the like.
  12. Price: Just like Grammarly, it offers free and premium services.
  13. 1 year: $60
  14. 2 years: $90
  15. 3 years: $120
  16. Lifetime: $210

  17. How to use it: Go to their website, log in, and copy-paste your text into their very own editing tool.

  18. Advantages: Even though they have a premium service, you can have a clean write-up even though you’re only a free member.

  19. Why It’s Best: Best used for writers to aid them in the self-editing stage. Although not as feature-rich like Grammarly, it offers decent enough tools to be included in this list.

  20. AutoCrit
  21. This is another tool that analyzes your paper for improvement. It analyzes areas such as pacing and momentum, dialogue, strong writing, word choice, and repetition. What’s even fun is that you can compare your own work with world’s renowned authors such as Stephen Kind or J.K. Rowling.
  22. Price: There are three different levels for this tool and these are
  23. Basic: $10 a month
  24. Pro: $30 a month
  25. Elite: $80 per month

  26. How to use it: Paste your work on their dashboard or just upload the document just like what you did on Grammarly.

  27. Advantages: It will not only check your write-ups; it will also teach you how to write well and helps you identify repetitive words. Thus, helping you construct a more readable sentence in just seconds.

  28. Why It’s Best: AutoCrit is great for those who are in the self-editing stage.

  29. After The Deadline
  30. Just like Grammarly, it is a grammar checker.
  31. Price: Free. Yes, you heard that right, it’s free!

  32. How to use it: Go to their website, click “Demonstration”, paste your text and click “Check Writing”. Once done, After The Deadline will scan your work for any issues.

  33. Advantages: Probably the biggest plus on this tool is that it comes completely free-of-charge. You can use it whenever you want without worrying about an empty bank account.

  34. Why It’s Best: What you see is what you get and it comes in a zero price tag. Best used for final proofreading and very user-friendly.

  35. WordRake
  36. WordRake helps you cut out unnecessary wording out of your write-ups. It works with your desktop apps too such as Microsoft Word and Outlook.
  37. Price: The price depends on whatever desktop app you are using it to.
  38. Microsoft Word version: $129 for 1 year / $259 for 3 years
  39. Microsoft Word and Outlook bundle: $199 for 1 year / $399 for 3 years

  40. How to use it: This tool is an extension for both Word and Outlook. Once installed, all you need to do is select the text you want to edit, and use the WordRake plug-in to start scanning for word errors and such.

  41. Advantages: Great at eliminating unnecessary words and phrases. No need to open a browser and go to a website, WordRake works at the heart of your preferred desktop application.

  42. Why It’s Best: It is a great tool for the copyediting stage. Verbose writers and authors alike that want to cut down on editing costs or editors looking to speed up their editing process will most benefit from WordRake.

  43. Hemingway
  44. This tool is another word and sentence check tool that provides readability score to rate your work.
  45. Price: Free when using a browser, $20 for the desktop app. If I were you, I would opt on using the browser version any day.
  • How to use it: Paste your text into their dedicated dashboard and wait for it as they scan different sections of your text. The scanned texts are highlighted with different colors depending on what type of error it is.
  • Advantages: It provides examples of how to fix passive voice or complex phrases. Not only that, but Hemingway also identifies how many “-ly” adverbs and passive voice sentences you have made and suggests a maximum number to use based on your preferred word count.
  • Why It’s Best: Hemingway App increases the readability and sentence structure of your writing and identify problems especially at the copyediting stage.

Freelancing Tips: How to Keep Track of Your Finances

Being a freelancer is equal to a busy person. And the worst part of being one is managing all of your finances. However, it is still important to keep track all of it even though this means completing various loads of task every day. With that said, listed below are a few tips to help you manage your finances as a busy freelancer.

  • Keeping Track of Your Invoice and Expenses
  • To track cash as a freelancer, you need to monitor the money you’re spending and the money to receive. This will help you keep track of everything without worrying what happened to your cash.
  • To track the money you spent, keeping a full complete record of all your freelance work expenses is a must. This means filing purchase invoices or sales contracts. But better yet, just record all the receipts you have when you purchased something.
  • On the other hand, keep track of the money you receive by recording every sales invoice you have issued to your clients. Not to mention, additional pay they have offered to you.
  • Make it a habit to record your invoices and expenses. Doing so will save you much time for other freelance work for later. Better yet, you can use invoice tracking apps that are available for your smartphones to help you manage it easily with less hassle.

  • Keeping Track of Your Monthly Finances
  • To keep track of your monthly finances, you need to do bank reconciliation. If you don’t know what it is, bank reconciliation is the process of matching your bank transactions with your income and expenses. It’s a pretty daunting task to do, but it’ll help you manage your cash easier especially during busy moments. Bank reconciliation can be done manually, and there is a pretty good reason why you should do it at the end of the month.
  • First reason, doing it regularly involves lots of unnecessary work. But if you do it at the end of the month, it’ll be easier to see which invoice is completed and which one needs to be managed.
  • Second reason, bank reconciliation is a time-consuming and boredom-inducing task. However, there are several invoicing software available on the web that has a built-in bank reconciliation feature. What you will do is just upload the bank statement and let the software do its magic for you. Now that’s more like it!

  • Keeping Track of Your Yearly & Quarterly Finances
  • One of freelancer’s worst enemy is probably doing financial reports. This is a very daunting task to do especially if you have little to no background about accounting at all. However, if you’ve mastered the art of bookkeeping, then creating financial reports is a walk in the park.
  • Two key financial reports should be kept in mind when doing one: Profit and loss statement and the Balance sheet. And doing these reports at the end of each financial quarter and the end of the year is crucial.
  • The good thing about quarterly reports is it’ll let you see your performance from the past months which enables you to track if you have met your financial expectations. Every business is affected by seasonality, and there’s nothing wrong with a fluctuating financial data because it is part of the business itself. But by creating an annual report, it will give you a better overview to see if your freelancing work is actually profitable or better be left off down the drain.
  • And lastly, if you already know how to keep track invoices or do bank reconciliation as mentioned in the first two tips, then creating financial reports is now a whole lot easier. You just need to fill in the gaps and voila! You’re done.

Conclusion

  • Keeping track of your financial matters as a freelance writer is not everyone’s cup of tea. But there’s nothing wrong on spending a few minutes on doing one. It will save you time, hassle, and will help you understand the future of your freelancing career in the long run.

Five Important Networking Tips for First Time Freelance Writers

If it’s your first time as a freelance writer, you are probably bombarded with lots of networking tasks from your boss. Networking is indeed important for a business to grow. And with it, your company can build relationships that can lead to referrals and lots of opportunities along the way.

Enter reality; it’s not an easy task to do. Of course, you can hold conferences, but they can be costly especially if you’re just new on the job. So how can we easily do networking for first-time freelance writers? Here are five tips down below.

  1. Connect
  2. The first thing you should do is to find inspiration by seeking out role models. If you are part of a freelance writer society, find someone that is ahead of you and use him/her as your inspiration for success. This is vital especially if you’re starting from scratch.

  3. Blog Commenting
  4. If you are into reading online blogs, then make connections by commenting on their content. This way, the writer will notice you eventually especially if you do it frequently. If you ever find their blog useful then say thank you. Who doesn’t want to be flattered and feel special that they helped someone, right?

  5. Email Your Queries
  6. Don’t just stop there, engage with the writer by emailing him/her some questions that you’ve wanted to ask. You’ll never know, they might give you some tips and tricks on how to write quality content. Confidence is key when doing such so if ever you have some questions that you want to get an answer with, then start typing and let the conversation flow.

  7. Keep in Touch
  8. Myriads of freelance writers are scattered in the web. If ever you chose someone that looks reliable to work with, then keeping in touch is key for a successful networking. Follow him/her on their social media accounts and make sure to subscribe to their blog. You will gain knowledge and also new tips and tricks whenever your chosen writer posts an update. Staying in touch is a recipe for success especially in the world of business and writing.

  9. Friendliness is Key
  10. Lastly, just don’t be a jerk. Be friendly to your chosen writer/mentor to maintain your healthy relationship with one another. Communicate like real-world friends, act like you are really close to them. Always show a happy face and a friendly aura. However, there might be situations that no matter how friendly you are to them, you’ll still be rejected in the end. But that doesn’t happen too often in the world of writing. Writers love to engage with other fellow writers. This way, they can share ideas and work to help others to create quality content. Not to mention, the relationships and connections you’ve made really pay off.

Seven Ways to Earn Cash Using Your Writing Skills

Did you know? That just by writing, you will turn your words into cash? Yes, it is possible. If you want to write a book, then go on! Start creating your ideas into reality, publish it, and create millions of copies to be sold in different countries.

However, it’s not as easy as that, especially if you have little experience in the world of writing. But if you want to hone your skills, start by writing what you love. Be it poetry, short stories, freelance writing, anything that you are fond of. What’s important is you have to keep going to keep the fire burning of your writing skills.

But if you want to create and maintain a financial foundation for your career as a writer, you need to think outside the box. You need to strategize something that is beyond yourself as a writer. You may want to ask yourself, “What can I do to encourage myself to write while earning at the same time?” And that brings us to our list below. What you can find here are seven ways to earn money while writing. Let’s dive in!

  1. Traditional Publishing
  2. A lot of authors see traditional publishing as the most effective way to earn by creating their works of art through writing. However, some reports show that at least 70% of authors don’t earn much when opting for one. And that brings us to our second point.

  3. Self-Publishing
  4. To succeed in self-publishing a book, you need to strategize well. If you take a look at Kindle (Amazon’s popular book service), you will notice a lot of authors are self-publishing their own titles. But it’s not as simple as that. You cannot just write a book, publish it, and hope people will find it. You need to strategize and market it to gain customer attraction. If you don’t, then your creations will certainly go downhill.

  5. Freelance Writing
  6. Another way to earn cash using your writing skills is by doing freelance writing. It’s probably the easiest, yet the most exhausting way to earn while writing. However, you don’t have to be discouraged about that. If you already are a master of writing and have perfectly honed your English skills, then freelance writing is just a walk in the park. Not to mention, its wide range of benefits that can give you.

  7. Blogging
  8. If you enjoy creating quality online content, then blogging is for you. But if ever you choose blogging for your writing career, you need to be consistent on providing quality content for your fans. In the blogging world, it’s not only you that is keeping your blog alive; it’s your fans too.

  9. Editing/Related Writing Services
  10. If you’re a person that enjoys engaging with a group and discussing what works best and what doesn’t on creating a story, then you have a special place in the developmental editor area. If grammar correction is your thing, then you might be a copy editor. And if you are good at writing using someone else’s voice, then feel free to call yourself a ghostwriter.
  11. These writing-related services mentioned are in-demand these days. However, before you can enter one, you must strive hard to be noticed since the world of writing is like a huge arena where competition seems to take on forever. With that said, sell yourself as a writer! Fight for your skills whatever it takes!

  12. Teaching
  13. If you have the skills to form audible coherent word and sentences in public, then you might be a teacher in the making. Of course, it is a hard thing to do at first, but once you overcome your fears, a lot of doors will be opened and it’s up to you which one should you enter.
  14. Being a teacher also had its benefits such as bigger pay and the ability to speak what you want everyone to hear.

  15. Publishing
  16. If ever you are living in a county with myriads of publishing centers or writing-related business around town, then it’s best just to apply for a job there.
  17. If you want to create a business, then be “in” the business. Advantages include having your own workspace, as well as being around with people that have the same passion as yours. You will never work alone again at your home. Working outside in a publishing company is also a great way to make friends with the same profession. You never know, maybe you will find the love of your life in there.

Everything You Need to Know About Freelance Writing

If you ever think of becoming a freelance writer, then you have come to the right place. In this article, we are going to talk about freelance writing and what skills does it need to become a successful freelance writer on demand.

About Freelancing

  • A freelancer is someone that is self-employed and offers services to clients. That means you are the company. You are the owner and manager of your own business. Freelancers are scattered everywhere in the world and they are looking for workers across countries.

About Freelance Writing

  • Freelance writers have plenty of different jobs such as authoring, social media managing, ghostwriting, advertising, and writing articles for blogs, e-books, and more. If you have the skills in writing, then you are qualified to be a freelance writer. But what are the advantages of freelance writing compared to other jobs out there? Here are some:
  • Mobility: Work wherever you want as long as you have a laptop, high-quality internet connection, and of course, writing skills.
  • In-demand: The freelancing world is very competitive. But as long as you have the skills and provide top quality write-ups, then business companies will surely hire you without a doubt.
  • Flexibility: You can work at the heart of your own home depending on your liking and schedule.
  • Reliable Connections: Clients looking for writers are mostly good people and if you create a connection with them, they will probably keep coming back to you.

What Skills Do We Need to Become a Freelance Writer?

  • Now that you know what freelance writing is and its advantages, here are the skills you need to become a successful freelance writer:
  • English skills: You need to have good skills especially in spelling, grammar, and vocabulary. Without them, why do you want to become a freelance writer in the first place?
  • Good citation use: To become a freelance writer, you need to know where to put appropriate citation and how to use them. It won’t take long to learn and you will gradually improve in the long run.
  • Research skills: You need to know how to make use of search engines and libraries. Also, lots of bad quality content are all over the internet, so you need to have the skills of finding the right one.
  • Creativity: This is important especially if you are writing ads, planning marketing frameworks, social media managing, and more.
  • Originality: You must know how to proofread your work to avoid plagiarism. Not to mention, learning Grammarly and Copyscape.
  • In addition to that, here are some additional skills that are related to writing that you should definitely practice on.
  • Learn how to do networking so you can keep track of all your clients.
  • Communication is key to a healthy relationship between you and your clients.
  • Be responsible for the tasks that are given to you. And also, pass them on time to avoid conflict.
  • Learn how to manage your time. Procrastination is a writer’s worst enemy that’s why time management is very important.
  • Be friendly! You will meet different clients with different personalities and it’s crucial that you know how to keep your cool when dealing with such.

Onwards to Your Freelancing Career

  • Now that you are ready, here are some things that you need to do to start your freelancing journey!
  • Prepare – a portfolio of your work.
  • Assemble – various references to help you out.
  • Manage – your money-related papers like your insurance and retirement ones.
  • Find – reliable clients that you can work with.
  • Scout – for trusted freelancing sites.

Verdict

  • As you can see, being a freelance writer has plenty of advantages. As long as you have the skills and dedication to write, then what’s stopping you from becoming a freelance writer, right? So what are you waiting for? Start your freelance writing journey today!

Essential Tips Every Freelance Writer Should Know

The world of freelance writing is like a breath of fresh air for some. Because some of us don’t like to work outside, or being stuck in an office filled with toxic workmates. With a plethora of online jobs scattered around the web, freelance writing is still the best choice among the rest. With that said, here are ten important tips for your freelancing career.

  1. Submit a Presentable Portfolio
  2. First impression lasts they say. So if you want an employer to be impressed about your skills in writing, you have to put together a portfolio that will surely blow them away (now that’s a bit exaggerating). If you don’t have one just yet, then now is the time to start arranging one.

  3. Join Freelancing Platforms
  4. Lots of freelancing platforms are available on the web. Upwork, Freelancer, Fiverr just to name a few. All of them offers great service with plenty of features that you will surely love. They can help you create connections and helps you find reliable employers that you can work with. Not just that, if you present high-quality write-ups, you will be ranked higher and your paycheck is probably bigger compared to others.

  5. Know Your Worth
  6. Speaking of paychecks, if you feel that the amount the paid you are not worth your skills, then ask for a better price. What’s the point of writing top-notch articles if they’re just going to pay you little, right? Be prepared on defending your side too since a lot of clients don’t know the value of high-quality content.

  7. Make Use of Editing Software
  8. Of course, we are not the master of all things because we still make mistakes after all. With that said, using writing tools is a must. Lots of tools are available out there such as Analyzer, Hemingway Editor, and of course, Grammarly being the most popular of them all.
     
  9. Be Unique
  10. Every writer’s dilemma is their inability to write using their own unique voice. If you are writing for a brand, you will write according to their voice and style. However, if you are writing for your own blog or for a newspaper, then this is your chance to shower the article with your unique creativity. It’s not an easy task to do, but you will eventually get there as long as you keep on writing.

  11. Get a White Noise Machine
  12. Being productive is another thing every writer is struggling at. That’s why investing in a white noise machine is a good idea. Benefits of a white noise machine include better sleep at night and productivity overload during the day. Getting enough rest is the key for top quality write-ups.

  13. Practice Until You Succeed
  14. Writing is not an instant skill that you can learn in a matter of days. In fact, it needs practice and most of all, dedication to become a writer. Just like an athlete, practice is a must so they can perform better in the field. The same goes for writing; you need to practice to produce top-notch articles for clients.

  15. Scout for a Niche
  16. The world of writing is a competitive one, and to become a professional in this field, you have to find and choose a niche that will take you in the right direction. If researching is your forte, then you might want to involve in academic writing. But if you are a person that is keen on writing their imagination, then creative writing is for you.

  17. Check Your Accounts
  18. Employers will surely contact you if you have a good profile across the internet. What you can do is to check all your social media profiles and also on your freelance platforms. Update your profile by providing information about your skills, education, and of course, work experience in the writing field. Having a profile that is filled with work-related stuff is a big plus.

  19. Time Management is Key
  20. Lastly, you need to work on your time management. Being a freelance writer is not all roses and butterflies. In fact, it can turn into a disaster if you have lots of pending tasks that are not done yet. As a freelance writer, you need to be organized and well-prepared. You can make use of sticky notes that you can stick it up on your desk to remind you about important work matters. Remember, every detail counts in the world of freelancing.

Eight Best Copywriting Tips Every Copywriter Should Know

The internet is like a sea of content. Not only content, but ads are also there too that swims like fishes. Now before you throw hate comments toward your computer screen, ads are important for every business. Of course, we are talking about helpful ads, not the ones that suddenly pops up on your screen telling you that you’ve won something. In this piece, we are going to teach you copywriters out there how to write an ad copy effectively.

  1. Think About the User
  2. People mostly click on ads because they want something that can help their problems. They don’t click ads because it’s cool, nor they click for the sake of getting viruses either. With that said, you must create ads that are useful for the user. Sit down, think of the user and what they want to accomplish from your product. Then start constructing sentences that will make them click on your ad.

  3. Include Stats on Your Headlines
  4. Be straight to the point on creating your ad. Preferably, you can add numbers or stats on your headlines to let users know how well your products are compared to others. Be it the price or the number of people using your product; you name it! This will make your ad look convincing and people will surely click on your ad without a doubt.

  5. Make Use of Users’ Sense of Entitlement
  6. This seems like a bad idea, but hey at least it works. We live in a selfish society so why not act selfishly when it comes to copywriting, right? For example, you are writing an ad about divorce; then you include the phrase “To Protect Your Best Interests”. Now that’s one way to lure customers into your divorce services. Appealing a sense of entitlement to your prospects is a great way to create an emotional connection with such.

  7. Target Customer’s Emotional Side
  8. Speaking of being emotional, there’s nothing better than creating a powerful emotional online response. Of course, don’t be harsh or else you will scare your customers away. This is the best way to effectively write a clickbait ad, not the one showing you’ve won a million dollars or something which is too impossible. The emotional response will depend on what kind of effect do you want to convey. Be it anger, disgust, or even fear just for the sake of provoking an emotional message to the user. It’s up to them on how they deal with such. Just don’t go too overboard or else you will create a bad reputation for your very own brand.

  9. Create Keyword-Rich URLs
  10. Too many companies tend to overlook the impact of their URLs. What they didn’t know is that it is the most powerful tool for business success. A display URL serves two purposes: Contains top keywords about your site or providing relevant and interesting info to your ad copies. Play around with powerful keywords that are relevant to your ad and content; you will gain more customer attraction if you do.

  11. Put Your Best Headline at Top
  12. Google allows more than 300 words when creating headlines for ads. Now that seems like an opportunity to create more engaging descriptions for your products. However, it all went downhill when viewing it either on a desktop or mobile. In desktop, there’s nothing wrong with it thanks to more screen space. Mobile, on the other hand, has less screen space which will make some details on your headlines cut out. To sort this kind of situation, put your best headline at the top, or create different headlines for both desktop and mobile.

  13. Respond Preemptively to Objections
  14. It’s very competitive in the world of business. Operating in a crowded market is a challenge with two of the most common objections come into play: the cost of the product and the hassle. However, you can preempt these obstacles by using your wits and brains.

  15. Focus On What Matters
  16. Remember the first tip? People want a solution to their problems, not how awesome your company or website is. That’s why you should focus on what matters especially the benefits your products or ad bring to consumers. And by following the tips listed above, you can create effective and compelling ads in no time.

Boost Your Business by Following These Five Simple Copywriting Tips

Even the most skilled writers out there still create mistakes. That means writing is a profession that requires a lot of hard work and brain cells. If you are new in the writing scene, especially in copywriting, then here are five simple tips that you can follow to bring life to your upcoming future campaigns.

  1. Stick to What’s Best
  2. First of all, keep things simple. People are not only hungry for content but are also longing for simplicity. If ever you are to write an opening grabber, keep it on a two to three sentence limit only. Then what follows is the actual product itself. Then, you have to write the benefits of the said product that can attract customer attention. See? It’s that simple.

  3. Prioritize Your Customers
  4. You are the only one that knows your clients. That said, you need to build a relationship with them to gain their trust. Having a connection between the two sides is a recipe for business success. Fully utilize your grabber to guide your consumers to the right path they want to take.

  5. Make Use of Wordplay
  6. Clients will likely appreciate your efforts for using your own unique style of wordplay. That said, don’t just create content that looks like made something by a 5th grader. Instead, create unique quality content that utilizes your use of wordplay.

  7. Spelling and Grammar Check
  8. Nobody is perfect, let alone writers like us. So before publishing, make it a habit to proofread your work for any grammatical and spelling errors. Consumers are more likely to visit your site if there are no errors to be found. Thus, increasing their trust in your business in the long run.

  9. Exclusives
  10. Combine words or use phrases that can really attract the attention of consumers. Such convincing examples include: “Limited Time Offer”, “Just for You”, and “Exclusive Deals”. That way, consumers will more likely purchase from your site.