The world of freelance writing is like a
breath of fresh air for some. Because some of us don’t like to work outside, or
being stuck in an office filled with toxic workmates. With a plethora of online
jobs scattered around the web, freelance writing is still the best choice among
the rest. With that said, here are ten important tips for your freelancing
Submit a Presentable Portfolio
First impression lasts they
say. So if you want an employer to be impressed about your skills in writing,
you have to put together a portfolio that will surely blow them away (now
that’s a bit exaggerating). If you don’t have one just yet, then now is the
time to start arranging one.
Join Freelancing Platforms
Lots of freelancing platforms
are available on the web. Upwork, Freelancer, Fiverr just to name a few. All of
them offers great service with plenty of features that you will surely love. They
can help you create connections and helps you find reliable employers that you
can work with. Not just that, if you present high-quality write-ups, you will
be ranked higher and your paycheck is probably bigger compared to others.
Know Your Worth
Speaking of paychecks, if you
feel that the amount the paid you are not worth your skills, then ask for a
better price. What’s the point of writing top-notch articles if they’re just
going to pay you little, right? Be prepared on defending your side too since a
lot of clients don’t know the value of high-quality content.
Make Use of Editing Software
Of course, we are not the
master of all things because we still make mistakes after all. With that said,
using writing tools is a must. Lots of tools are available out there such as
Analyzer, Hemingway Editor, and of course, Grammarly being the most popular of
Every writer’s dilemma is their
inability to write using their own unique voice. If you are writing for a
brand, you will write according to their voice and style. However, if you are
writing for your own blog or for a newspaper, then this is your chance to shower
the article with your unique creativity. It’s not an easy task to do, but you
will eventually get there as long as you keep on writing.
Get a White Noise Machine
Being productive is another
thing every writer is struggling at. That’s why investing in a white noise
machine is a good idea. Benefits of a white noise machine include better sleep
at night and productivity overload during the day. Getting enough rest is the
key for top quality write-ups.
Practice Until You Succeed
Writing is not an instant skill
that you can learn in a matter of days. In fact, it needs practice and most of
all, dedication to become a writer. Just like an athlete, practice is a must so
they can perform better in the field. The same goes for writing; you need to
practice to produce top-notch articles for clients.
Scout for a Niche
The world of writing is a
competitive one, and to become a professional in this field, you have to find
and choose a niche that will take you in the right direction. If researching is
your forte, then you might want to involve in academic writing. But if you are
a person that is keen on writing their imagination, then creative writing is
Check Your Accounts
Employers will surely contact
you if you have a good profile across the internet. What you can do is to check
all your social media profiles and also on your freelance platforms. Update
your profile by providing information about your skills, education, and of
course, work experience in the writing field. Having a profile that is filled
with work-related stuff is a big plus.
Time Management is Key
Lastly, you need to work on
your time management. Being a freelance writer is not all roses and
butterflies. In fact, it can turn into a disaster if you have lots of pending
tasks that are not done yet. As a freelance writer, you need to be organized
and well-prepared. You can make use of sticky notes that you can stick it up on
your desk to remind you about important work matters. Remember, every detail
counts in the world of freelancing.
The internet is like a sea of content. Not
only content, but ads are also there too that swims like fishes. Now before you
throw hate comments toward your computer screen, ads are important for every
business. Of course, we are talking about helpful ads, not the ones that
suddenly pops up on your screen telling you that you’ve won something. In this
piece, we are going to teach you copywriters out there how to write an ad copy effectively.
Think About the User
People mostly click on ads
because they want something that can help their problems. They don’t click ads
because it’s cool, nor they click for the sake of getting viruses either. With
that said, you must create ads that are useful for the user. Sit down, think of
the user and what they want to accomplish from your product. Then start
constructing sentences that will make them click on your ad.
Include Stats on Your Headlines
Be straight to the point on
creating your ad. Preferably, you can add numbers or stats on your headlines to
let users know how well your products are compared to others. Be it the price
or the number of people using your product; you name it! This will make your ad
look convincing and people will surely click on your ad without a doubt.
Make Use of Users’ Sense of
This seems like a bad idea, but
hey at least it works. We live in a selfish society so why not act selfishly
when it comes to copywriting, right? For example, you are writing an ad about
divorce; then you include the phrase “To Protect Your Best Interests”. Now
that’s one way to lure customers into your divorce services. Appealing a sense
of entitlement to your prospects is a great way to create an emotional
connection with such.
Target Customer’s Emotional
Speaking of being emotional,
there’s nothing better than creating a powerful emotional online response. Of
course, don’t be harsh or else you will scare your customers away. This is the
best way to effectively write a clickbait ad, not the one showing you’ve won a
million dollars or something which is too impossible. The emotional response
will depend on what kind of effect do you want to convey. Be it anger, disgust,
or even fear just for the sake of provoking an emotional message to the user.
It’s up to them on how they deal with such. Just don’t go too overboard or else
you will create a bad reputation for your very own brand.
Create Keyword-Rich URLs
Too many companies tend to
overlook the impact of their URLs. What they didn’t know is that it is the most
powerful tool for business success. A display URL serves two purposes: Contains
top keywords about your site or providing relevant and interesting info to your
ad copies. Play around with powerful keywords that are relevant to your ad and
content; you will gain more customer attraction if you do.
Put Your Best Headline at Top
Google allows more than 300
words when creating headlines for ads. Now that seems like an opportunity to
create more engaging descriptions for your products. However, it all went
downhill when viewing it either on a desktop or mobile. In desktop, there’s
nothing wrong with it thanks to more screen space. Mobile, on the other hand,
has less screen space which will make some details on your headlines cut out.
To sort this kind of situation, put your best headline at the top, or create
different headlines for both desktop and mobile.
Respond Preemptively to
It’s very competitive in the
world of business. Operating in a crowded market is a challenge with two of the
most common objections come into play: the cost of the product and the hassle.
However, you can preempt these obstacles by using your wits and brains.
Focus On What Matters
Remember the first tip? People
want a solution to their problems, not how awesome your company or website is. That’s
why you should focus on what matters especially the benefits your products or
ad bring to consumers. And by following the tips listed above, you can create
effective and compelling ads in no time.
Even the most skilled writers out there
still create mistakes. That means writing is a profession that requires a lot
of hard work and brain cells. If you are new in the writing scene, especially
in copywriting, then here are five simple tips that you can follow to bring
life to your upcoming future campaigns.
Stick to What’s Best
First of all, keep things
simple. People are not only hungry for content but are also longing for simplicity.
If ever you are to write an opening grabber, keep it on a two to three sentence
limit only. Then what follows is the actual product itself. Then, you have to
write the benefits of the said product that can attract customer attention.
See? It’s that simple.
Prioritize Your Customers
You are the only one that knows
your clients. That said, you need to build a relationship with them to gain
their trust. Having a connection between the two sides is a recipe for business
success. Fully utilize your grabber to guide your consumers to the right path
they want to take.
Make Use of Wordplay
Clients will likely appreciate
your efforts for using your own unique style of wordplay. That said, don’t just
create content that looks like made something by a 5th grader.
Instead, create unique quality content that utilizes your use of wordplay.
Spelling and Grammar Check
Nobody is perfect, let alone
writers like us. So before publishing, make it a habit to proofread your work
for any grammatical and spelling errors. Consumers are more likely to visit
your site if there are no errors to be found. Thus, increasing their trust in
your business in the long run.
Combine words or use phrases
that can really attract the attention of consumers. Such convincing examples
include: “Limited Time Offer”, “Just for You”, and “Exclusive Deals”. That way,
consumers will more likely purchase from your site.