If you are having a hard time creating a
website copy that can attract customers, then you have come to the right place.
Listed below are seven ways to help you write an engaging and compelling
website copy. Note: The tips below don’t just fit for a single particular
website only. Whatever website you are running, there’s room for everyone. So
what are you waiting for? Continue reading down below.
Benefits > Features
Most companies brag about how
their website is like the best among the rest instead of talking about how can
they solve people’s concerns. Remember, people don’t care how your website
looks like. No matter what kind of effects and transitions you throw in there,
all they care is how your site can help them about their problems.
But just because you choose to
emphasize the benefits of your products and services doesn’t mean that you will
stop showcasing its features. What you only need to do is to tell visitors
about how your product ups the amp compared to others in the market. Don’t go
overboard by explaining in essay form on how your products can make their lives
easier. Doing so will put your customers into snooze-fest.
Customer Voice is Important
Paying attention to tone and
style is important for every website copy. This will define the voice of your
brand across various channels. However, if you want to reach customers more
easily, you can implement the ‘voice of the customer’ to your very own site.
Now this comes the question,
what exactly is the voice of the customer? Basically, this is just a marketing
term that’s heavily used in market research that focuses on the customers wants
and needs. Thus, prioritizing them first to reach their expectations. Putting
it simply, it’s a way of describing your customers’ experiences when they use
your product or services.
Create Customer Surveys for
Hearing the voice of your
customers is important for brand buildup. Without it, you will be left with
nothing because you don’t know which aspect of your business you need to
improve on. That’s why conducting a customer survey is a must to hear the voice
of the people. Surveys and questionnaires are an excellent way to learn how
people perceive your brand regarding brand values. Just as there is often a
considerable disconnect between how we think users behave and how they actually
By doing so, your writers will
be able to create content that reflects the brand values based on what your
consumers want to see on your site.
Create House Style Guide for
In case you’re living in a
cave, you probably heard about news agencies like ‘The Associated Press’ where
they began as a newswire service. This means that they provided newspapers
filled with relevant content around the world. The news, however, will depend
on whatever region they are in.
Of course, you don’t have to
follow their way or style guide when creating such. Instead, you can create
your unique style for your content creators to follow. This will give them the
freedom if they want to be formal or include swearing in their articles.
What you need to do to create
one is to hold a meeting exclusively for your editors and stakeholders to
discuss about the style guide. There are two aspects to consider which is the
voice and tone. Both of these will create an impact on your website as well as
the goals for your copy and content. The benefit of this is that you can
establish brand standards that all your writers can reference for consistent
user experience across different platforms.
Do an A/B Test Copy on Your
Just because you know your
customers better than you do doesn’t mean you have to create a website based on
how your visitors will behave. What you need to do is to test various sections
on your page and see if it is on par with your highest-value pages.
But before anything else, keep
in mind that it is not necessary to fully A/B test every single word of your
site. Doing so is time-consuming and unnecessary. You need to focus on pages
that customers will surely visit frequently. Whatever strong pages you have in
your site whether it’s the landing page, FAQ page, or anything else, those
pages should be tested before going real time.
Doing an A/B testing is pretty
simple and straightforward. What you need to do is to analyze high-value pages
by using Google Analytics. Next, create two unique versions of the page. Send
the 50% of your total traffic to the control version of the page while the
other half goes to the variant. Once done, let the testing begin and wait until
you get your desired results to see which page converted better.
Think About User Intent
If you don’t know what user
intent is, it refers to what a given person intends to do once they visit your
site. Intents such as buying something or just browsing for content are just
two of the few. Each user has different problems to solve but there are a few
reasons why people visit a site and these are:
To know what your company is
To learn about your service and
offerings of your company
To compare your services to
others to see if it is worth it
To purchase something
When writing a web copy with
putting user intent is the priority; you need to paint a picture of yourself in
their shoes and ask questions such as:
What are the benefits your
company can offer?
Does your site allow different
kinds of users at different stages to access the information they want or not?
What kind of products does your
Some companies say that
creating user-driven content means there is no room to talk about the company’s
achievements. However, this isn’t true at all. You have to put your words in
the right place before bragging about how great you are as a company. In fact,
the more you create content with user intent in mind, the more engagement you
Increase Your Site’s Authority
by Including Stats, Quotes, and Data
Back in the day, blogs and
bloggers are just nothing but amateurs in the eyes of media. Fast forward to
this day, independent bloggers have become part of the media itself and in the
However, even though they
reached this point, content creators such as bloggers still need to strategize
to be on par with their bigger brothers. This means enhancing their site’s
credibility by adding stats, quotes, and most of all, original data in their
When you do, it strengthens the
points you make in your site copy. Lots of content creators for ages have used
this technique because it surprisingly works well to get customer engagement.
This will help your brand to be more relevant and trustworthy in the sea of a
Don’t you just hate it when you feel
motivated to write, and as soon as you start opening your laptop, your brain suddenly
turned into a barren wasteland? And then you find yourself having no progress
and all, with lots of requirements still piling up in your email. Writer’s
block is a writer’s worst enemy. However, there are ways where you can get rid of
writer’s block. Continue reading down below to find out.
Just Start Writing
Whatever comes into your mind,
just start typing it before it’s gone. You won’t even notice that you just
completed a whole article. The more you write, the more you can create ideas
along the way. After all, you are the artist of your own creation.
Once you begin writing an
article, a lot of things will pop up into your mind that will lead to
overthinking. What you need to do is to calm your mind so that ideas will flow.
Start by listening to relaxing music when you write or eat something because
you cannot think clearly with an empty stomach.
Take a Walk
Talking a walk outside doesn’t
mean that you have to leave your work behind; it means that you have to refresh
your mind by taking a break. The more you walk, the more relax your mind will
be which enables you to generate creative ideas for your articles. You never
know, you will complete ten articles in just a single day with the help of
walking. So what are you waiting for? Go outside and take a short walk.
Scout for Relevant Sources
You cannot start writing an
article without a source that you can follow with, unless if it is your own.
What you can do is go online and start scouting and reading relevant articles.
This way, you can easily start your article because you have a source.
Aside from writer’s block,
procrastinating is another enemy that most writers probably face. As soon as
you start procrastinating, there is no turning back. So what to do? Log out of
all your social media accounts, keep your phone away from you, and if possible,
work on a place with fewer distractions. If you feel distracted at home, you
can start working outside in the park or inside a study hub.
Revise if Needed
Remember the first tip about
writing anything? There are times that when we write about anything we can
think of, there will be instances where our writing quality will be
fluctuating. That’s why revision is very important to ensure quality for your
content. And also, revision acts as giving final touches to your write up. You
can add something or remove something depending on your liking.
No one is perfect, let alone writers. That’s
why proofreading is a must every after write-up. If only there exists a magic
wand that can quickly turn our mucky write-ups into clear, grammatically
correct and vocabulary-intensified one in just a blink of an eye. But sadly, no
such thing exists.
Self-edits are great, yes, but also
time-consuming. That’s why automatic editing tools are created so we can
quickly do our much-needed edits before the deadline haunts us to our sleep. So
with that said, here are the best automatic writing editors on the web for your
Without a doubt, Grammarly is
the best grammar and word editor tool out there. It offers free and premium
subscriptions so you can avail whatever offer you want to.
Price: Depending on your chosen subscription,
it goes like this.
Monthly – $29.95
Quarterly – $59.95
Yearly – $139.95
How to use it: All you need to do is
upload your write-ups into their site. Once done, Grammarly will check it for a
short while before showing up results. After checking, it will list all
grammatical errors and incorrect use of words on the right side of the screen.
Not only that, but it will also give you suggestions to make your sentence
structure a tad better.
Advantages: It’s fast, easy to use, and
better than Microsoft’s own grammar checker baked inside their Office apps.
Why It’s Best: For people that are new
to the writing scene, Grammarly will help you create clean articles in seconds.
It’s best used for the final proofreading stage.
This tool analyzes your writing
and shows reports of overused words, incorrect use of grammar, repetitive
phrases, and the like.
Price: Just like Grammarly, it offers
free and premium services.
1 year: $60
2 years: $90
3 years: $120
How to use it: Go to their website, log
in, and copy-paste your text into their very own editing tool.
Advantages: Even though they have a
premium service, you can have a clean write-up even though you’re only a free
Why It’s Best: Best used for writers to
aid them in the self-editing stage. Although not as feature-rich like
Grammarly, it offers decent enough tools to be included in this list.
This is another tool that
analyzes your paper for improvement. It analyzes areas such as pacing and
momentum, dialogue, strong writing, word choice, and repetition. What’s even
fun is that you can compare your own work with world’s renowned authors such as
Stephen Kind or J.K. Rowling.
Price: There are three different levels
for this tool and these are
Basic: $10 a month
Pro: $30 a month
Elite: $80 per month
How to use it: Paste your work on their
dashboard or just upload the document just like what you did on Grammarly.
Advantages: It will not only check your
write-ups; it will also teach you how to write well and helps you identify
repetitive words. Thus, helping you construct a more readable sentence in just
Why It’s Best: AutoCrit is great for
those who are in the self-editing stage.
After The Deadline
Just like Grammarly, it is a
Price: Free. Yes, you heard that right,
How to use it: Go to their website,
click “Demonstration”, paste your text and click “Check Writing”. Once done,
After The Deadline will scan your work for any issues.
Advantages: Probably the biggest plus on
this tool is that it comes completely free-of-charge. You can use it whenever
you want without worrying about an empty bank account.
Why It’s Best: What you see is what you
get and it comes in a zero price tag. Best used for final proofreading and very
WordRake helps you cut out
unnecessary wording out of your write-ups. It works with your desktop apps too
such as Microsoft Word and Outlook.
Price: The price depends on whatever desktop
app you are using it to.
Microsoft Word version: $129
for 1 year / $259 for 3 years
Microsoft Word and Outlook
bundle: $199 for 1 year / $399 for 3 years
How to use it: This tool is an extension
for both Word and Outlook. Once installed, all you need to do is select the
text you want to edit, and use the WordRake plug-in to start scanning for word
errors and such.
Advantages: Great at eliminating
unnecessary words and phrases. No need to open a browser and go to a website,
WordRake works at the heart of your preferred desktop application.
Why It’s Best: It is a great tool for
the copyediting stage. Verbose writers and authors alike that want to cut down
on editing costs or editors looking to speed up their editing process will most
benefit from WordRake.
This tool is another word and
sentence check tool that provides readability score to rate your work.
Price: Free when using a browser, $20
for the desktop app. If I were you, I would opt on using the browser version
How to use it: Paste your text into
their dedicated dashboard and wait for it as they scan different sections of
your text. The scanned texts are highlighted with different colors depending on
what type of error it is.
Advantages: It provides examples of how
to fix passive voice or complex phrases. Not only that, but Hemingway also
identifies how many “-ly” adverbs and passive voice sentences you have made and
suggests a maximum number to use based on your preferred word count.
Why It’s Best: Hemingway App increases
the readability and sentence structure of your writing and identify problems
especially at the copyediting stage.
Being a freelancer is equal to a busy
person. And the worst part of being one is managing all of your finances. However,
it is still important to keep track all of it even though this means completing
various loads of task every day. With that said, listed below are a few tips to
help you manage your finances as a busy freelancer.
Keeping Track of Your Invoice
To track cash as a freelancer,
you need to monitor the money you’re spending and the money to receive. This
will help you keep track of everything without worrying what happened to your
To track the money you spent,
keeping a full complete record of all your freelance work expenses is a must. This
means filing purchase invoices or sales contracts. But better yet, just record
all the receipts you have when you purchased something.
On the other hand, keep track of
the money you receive by recording every sales invoice you have issued to your
clients. Not to mention, additional pay they have offered to you.
Make it a habit to record your
invoices and expenses. Doing so will save you much time for other freelance
work for later. Better yet, you can use invoice tracking apps that are
available for your smartphones to help you manage it easily with less hassle.
Keeping Track of Your Monthly
To keep track of your monthly
finances, you need to do bank reconciliation. If you don’t know what it is,
bank reconciliation is the process of matching your bank transactions with your
income and expenses. It’s a pretty daunting task to do, but it’ll help you
manage your cash easier especially during busy moments. Bank reconciliation can
be done manually, and there is a pretty good reason why you should do it at the
end of the month.
First reason, doing it regularly
involves lots of unnecessary work. But if you do it at the end of the month,
it’ll be easier to see which invoice is completed and which one needs to be
Second reason, bank
reconciliation is a time-consuming and boredom-inducing task. However, there
are several invoicing software available on the web that has a built-in bank
reconciliation feature. What you will do is just upload the bank statement and
let the software do its magic for you. Now that’s more like it!
Keeping Track of Your Yearly
& Quarterly Finances
One of freelancer’s worst enemy
is probably doing financial reports. This is a very daunting task to do
especially if you have little to no background about accounting at all. However,
if you’ve mastered the art of bookkeeping, then creating financial reports is a
walk in the park.
Two key financial reports
should be kept in mind when doing one: Profit and loss statement and the
Balance sheet. And doing these reports at the end of each financial quarter and
the end of the year is crucial.
The good thing about quarterly
reports is it’ll let you see your performance from the past months which
enables you to track if you have met your financial expectations. Every
business is affected by seasonality, and there’s nothing wrong with a
fluctuating financial data because it is part of the business itself. But by
creating an annual report, it will give you a better overview to see if your
freelancing work is actually profitable or better be left off down the drain.
And lastly, if you already know
how to keep track invoices or do bank reconciliation as mentioned in the first
two tips, then creating financial reports is now a whole lot easier. You just
need to fill in the gaps and voila! You’re done.
Keeping track of your financial
matters as a freelance writer is not everyone’s cup of tea. But there’s nothing
wrong on spending a few minutes on doing one. It will save you time, hassle,
and will help you understand the future of your freelancing career in the long
If it’s your first time as a freelance
writer, you are probably bombarded with lots of networking tasks from your
boss. Networking is indeed important for a business to grow. And with it, your
company can build relationships that can lead to referrals and lots of
opportunities along the way.
Enter reality; it’s not an easy task to do.
Of course, you can hold conferences, but they can be costly especially if
you’re just new on the job. So how can we easily do networking for first-time
freelance writers? Here are five tips down below.
The first thing you should do
is to find inspiration by seeking out role models. If you are part of a
freelance writer society, find someone that is ahead of you and use him/her as
your inspiration for success. This is vital especially if you’re starting from
If you are into reading online
blogs, then make connections by commenting on their content. This way, the writer
will notice you eventually especially if you do it frequently. If you ever find
their blog useful then say thank you. Who doesn’t want to be flattered and feel
special that they helped someone, right?
Email Your Queries
Don’t just stop there, engage
with the writer by emailing him/her some questions that you’ve wanted to ask. You’ll
never know, they might give you some tips and tricks on how to write quality
content. Confidence is key when doing such so if ever you have some questions
that you want to get an answer with, then start typing and let the conversation
Keep in Touch
Myriads of freelance writers
are scattered in the web. If ever you chose someone that looks reliable to work
with, then keeping in touch is key for a successful networking. Follow him/her
on their social media accounts and make sure to subscribe to their blog. You
will gain knowledge and also new tips and tricks whenever your chosen writer posts
an update. Staying in touch is a recipe for success especially in the world of
business and writing.
Friendliness is Key
Lastly, just don’t be a jerk.
Be friendly to your chosen writer/mentor to maintain your healthy relationship
with one another. Communicate like real-world friends, act like you are really
close to them. Always show a happy face and a friendly aura. However, there
might be situations that no matter how friendly you are to them, you’ll still
be rejected in the end. But that doesn’t happen too often in the world of
writing. Writers love to engage with other fellow writers. This way, they can
share ideas and work to help others to create quality content. Not to mention,
the relationships and connections you’ve made really pay off.
Did you know? That just by writing, you
will turn your words into cash? Yes, it is possible. If you want to write a
book, then go on! Start creating your ideas into reality, publish it, and
create millions of copies to be sold in different countries.
However, it’s not as easy as that,
especially if you have little experience in the world of writing. But if you
want to hone your skills, start by writing what you love. Be it poetry, short
stories, freelance writing, anything that you are fond of. What’s important is
you have to keep going to keep the fire burning of your writing skills.
But if you want to create and maintain a financial
foundation for your career as a writer, you need to think outside the box. You
need to strategize something that is beyond yourself as a writer. You may want
to ask yourself, “What can I do to encourage myself to write while earning at
the same time?” And that brings us to our list below. What you can find here
are seven ways to earn money while writing. Let’s dive in!
A lot of authors see
traditional publishing as the most effective way to earn by creating their
works of art through writing. However, some reports show that at least 70% of
authors don’t earn much when opting for one. And that brings us to our second
To succeed in self-publishing a
book, you need to strategize well. If you take a look at Kindle (Amazon’s
popular book service), you will notice a lot of authors are self-publishing
their own titles. But it’s not as simple as that. You cannot just write a book,
publish it, and hope people will find it. You need to strategize and market it
to gain customer attraction. If you don’t, then your creations will certainly
Another way to earn cash using
your writing skills is by doing freelance writing. It’s probably the easiest,
yet the most exhausting way to earn while writing. However, you don’t have to
be discouraged about that. If you already are a master of writing and have
perfectly honed your English skills, then freelance writing is just a walk in
the park. Not to mention, its wide range of benefits that can give you.
If you enjoy creating quality
online content, then blogging is for you. But if ever you choose blogging for
your writing career, you need to be consistent on providing quality content for
your fans. In the blogging world, it’s not only you that is keeping your blog
alive; it’s your fans too.
If you’re a person that enjoys
engaging with a group and discussing what works best and what doesn’t on
creating a story, then you have a special place in the developmental editor
area. If grammar correction is your thing, then you might be a copy editor. And
if you are good at writing using someone else’s voice, then feel free to call
yourself a ghostwriter.
These writing-related services
mentioned are in-demand these days. However, before you can enter one, you must
strive hard to be noticed since the world of writing is like a huge arena where
competition seems to take on forever. With that said, sell yourself as a
writer! Fight for your skills whatever it takes!
If you have the skills to form
audible coherent word and sentences in public, then you might be a teacher in
the making. Of course, it is a hard thing to do at first, but once you overcome
your fears, a lot of doors will be opened and it’s up to you which one should
Being a teacher also had its
benefits such as bigger pay and the ability to speak what you want everyone to
If ever you are living in a
county with myriads of publishing centers or writing-related business around
town, then it’s best just to apply for a job there.
If you want to create a business,
then be “in” the business. Advantages include having your own workspace, as
well as being around with people that have the same passion as yours. You will
never work alone again at your home. Working outside in a publishing company is
also a great way to make friends with the same profession. You never know,
maybe you will find the love of your life in there.
If you ever think of becoming a freelance
writer, then you have come to the right place. In this article, we are going to
talk about freelance writing and what skills does it need to become a successful
freelance writer on demand.
A freelancer is someone that is
self-employed and offers services to clients. That means you are the company.
You are the owner and manager of your own business. Freelancers are scattered
everywhere in the world and they are looking for workers across countries.
About Freelance Writing
Freelance writers have plenty
of different jobs such as authoring, social media managing, ghostwriting,
advertising, and writing articles for blogs, e-books, and more. If you have the
skills in writing, then you are qualified to be a freelance writer. But what
are the advantages of freelance writing compared to other jobs out there? Here
Mobility: Work wherever you
want as long as you have a laptop, high-quality internet connection, and of
course, writing skills.
In-demand: The freelancing
world is very competitive. But as long as you have the skills and provide top
quality write-ups, then business companies will surely hire you without a
Flexibility: You can work at
the heart of your own home depending on your liking and schedule.
Reliable Connections: Clients
looking for writers are mostly good people and if you create a connection with
them, they will probably keep coming back to you.
What Skills Do We Need to Become a
Now that you know what
freelance writing is and its advantages, here are the skills you need to become
a successful freelance writer:
Englishskills: You need to have good skills especially in spelling,
grammar, and vocabulary. Without them, why do you want to become a freelance
writer in the first place?
Good citation use: To become a freelance
writer, you need to know where to put appropriate citation and how to use them.
It won’t take long to learn and you will gradually improve in the long run.
Researchskills: You need to know how to make use of search engines and
libraries. Also, lots of bad quality content are all over the internet, so you
need to have the skills of finding the right one.
Creativity: This is important especially
if you are writing ads, planning marketing frameworks, social media managing,
Originality: You must know how to
proofread your work to avoid plagiarism. Not to mention, learning Grammarly and
In addition to that, here are
some additional skills that are related to writing that you should definitely
Learn how to do networking so
you can keep track of all your clients.
Communication is key to a
healthy relationship between you and your clients.
Be responsible for the tasks
that are given to you. And also, pass them on time to avoid conflict.
Learn how to manage your time.
Procrastination is a writer’s worst enemy that’s why time management is very
Be friendly! You will meet
different clients with different personalities and it’s crucial that you know
how to keep your cool when dealing with such.
Onwards to Your Freelancing Career
Now that you are ready, here
are some things that you need to do to start your freelancing journey!
Prepare – a portfolio of your
Assemble – various references
to help you out.
Manage – your money-related
papers like your insurance and retirement ones.
Find – reliable clients that
you can work with.
Scout – for trusted freelancing
As you can see, being a
freelance writer has plenty of advantages. As long as you have the skills and
dedication to write, then what’s stopping you from becoming a freelance writer,
right? So what are you waiting for? Start your freelance writing journey today!
The world of freelance writing is like a
breath of fresh air for some. Because some of us don’t like to work outside, or
being stuck in an office filled with toxic workmates. With a plethora of online
jobs scattered around the web, freelance writing is still the best choice among
the rest. With that said, here are ten important tips for your freelancing
Submit a Presentable Portfolio
First impression lasts they
say. So if you want an employer to be impressed about your skills in writing,
you have to put together a portfolio that will surely blow them away (now
that’s a bit exaggerating). If you don’t have one just yet, then now is the
time to start arranging one.
Join Freelancing Platforms
Lots of freelancing platforms
are available on the web. Upwork, Freelancer, Fiverr just to name a few. All of
them offers great service with plenty of features that you will surely love. They
can help you create connections and helps you find reliable employers that you
can work with. Not just that, if you present high-quality write-ups, you will
be ranked higher and your paycheck is probably bigger compared to others.
Know Your Worth
Speaking of paychecks, if you
feel that the amount the paid you are not worth your skills, then ask for a
better price. What’s the point of writing top-notch articles if they’re just
going to pay you little, right? Be prepared on defending your side too since a
lot of clients don’t know the value of high-quality content.
Make Use of Editing Software
Of course, we are not the
master of all things because we still make mistakes after all. With that said,
using writing tools is a must. Lots of tools are available out there such as
Analyzer, Hemingway Editor, and of course, Grammarly being the most popular of
Every writer’s dilemma is their
inability to write using their own unique voice. If you are writing for a
brand, you will write according to their voice and style. However, if you are
writing for your own blog or for a newspaper, then this is your chance to shower
the article with your unique creativity. It’s not an easy task to do, but you
will eventually get there as long as you keep on writing.
Get a White Noise Machine
Being productive is another
thing every writer is struggling at. That’s why investing in a white noise
machine is a good idea. Benefits of a white noise machine include better sleep
at night and productivity overload during the day. Getting enough rest is the
key for top quality write-ups.
Practice Until You Succeed
Writing is not an instant skill
that you can learn in a matter of days. In fact, it needs practice and most of
all, dedication to become a writer. Just like an athlete, practice is a must so
they can perform better in the field. The same goes for writing; you need to
practice to produce top-notch articles for clients.
Scout for a Niche
The world of writing is a
competitive one, and to become a professional in this field, you have to find
and choose a niche that will take you in the right direction. If researching is
your forte, then you might want to involve in academic writing. But if you are
a person that is keen on writing their imagination, then creative writing is
Check Your Accounts
Employers will surely contact
you if you have a good profile across the internet. What you can do is to check
all your social media profiles and also on your freelance platforms. Update
your profile by providing information about your skills, education, and of
course, work experience in the writing field. Having a profile that is filled
with work-related stuff is a big plus.
Time Management is Key
Lastly, you need to work on
your time management. Being a freelance writer is not all roses and
butterflies. In fact, it can turn into a disaster if you have lots of pending
tasks that are not done yet. As a freelance writer, you need to be organized
and well-prepared. You can make use of sticky notes that you can stick it up on
your desk to remind you about important work matters. Remember, every detail
counts in the world of freelancing.
The internet is like a sea of content. Not
only content, but ads are also there too that swims like fishes. Now before you
throw hate comments toward your computer screen, ads are important for every
business. Of course, we are talking about helpful ads, not the ones that
suddenly pops up on your screen telling you that you’ve won something. In this
piece, we are going to teach you copywriters out there how to write an ad copy effectively.
Think About the User
People mostly click on ads
because they want something that can help their problems. They don’t click ads
because it’s cool, nor they click for the sake of getting viruses either. With
that said, you must create ads that are useful for the user. Sit down, think of
the user and what they want to accomplish from your product. Then start
constructing sentences that will make them click on your ad.
Include Stats on Your Headlines
Be straight to the point on
creating your ad. Preferably, you can add numbers or stats on your headlines to
let users know how well your products are compared to others. Be it the price
or the number of people using your product; you name it! This will make your ad
look convincing and people will surely click on your ad without a doubt.
Make Use of Users’ Sense of
This seems like a bad idea, but
hey at least it works. We live in a selfish society so why not act selfishly
when it comes to copywriting, right? For example, you are writing an ad about
divorce; then you include the phrase “To Protect Your Best Interests”. Now
that’s one way to lure customers into your divorce services. Appealing a sense
of entitlement to your prospects is a great way to create an emotional
connection with such.
Target Customer’s Emotional
Speaking of being emotional,
there’s nothing better than creating a powerful emotional online response. Of
course, don’t be harsh or else you will scare your customers away. This is the
best way to effectively write a clickbait ad, not the one showing you’ve won a
million dollars or something which is too impossible. The emotional response
will depend on what kind of effect do you want to convey. Be it anger, disgust,
or even fear just for the sake of provoking an emotional message to the user.
It’s up to them on how they deal with such. Just don’t go too overboard or else
you will create a bad reputation for your very own brand.
Create Keyword-Rich URLs
Too many companies tend to
overlook the impact of their URLs. What they didn’t know is that it is the most
powerful tool for business success. A display URL serves two purposes: Contains
top keywords about your site or providing relevant and interesting info to your
ad copies. Play around with powerful keywords that are relevant to your ad and
content; you will gain more customer attraction if you do.
Put Your Best Headline at Top
Google allows more than 300
words when creating headlines for ads. Now that seems like an opportunity to
create more engaging descriptions for your products. However, it all went
downhill when viewing it either on a desktop or mobile. In desktop, there’s
nothing wrong with it thanks to more screen space. Mobile, on the other hand,
has less screen space which will make some details on your headlines cut out.
To sort this kind of situation, put your best headline at the top, or create
different headlines for both desktop and mobile.
Respond Preemptively to
It’s very competitive in the
world of business. Operating in a crowded market is a challenge with two of the
most common objections come into play: the cost of the product and the hassle.
However, you can preempt these obstacles by using your wits and brains.
Focus On What Matters
Remember the first tip? People
want a solution to their problems, not how awesome your company or website is. That’s
why you should focus on what matters especially the benefits your products or
ad bring to consumers. And by following the tips listed above, you can create
effective and compelling ads in no time.
Even the most skilled writers out there
still create mistakes. That means writing is a profession that requires a lot
of hard work and brain cells. If you are new in the writing scene, especially
in copywriting, then here are five simple tips that you can follow to bring
life to your upcoming future campaigns.
Stick to What’s Best
First of all, keep things
simple. People are not only hungry for content but are also longing for simplicity.
If ever you are to write an opening grabber, keep it on a two to three sentence
limit only. Then what follows is the actual product itself. Then, you have to
write the benefits of the said product that can attract customer attention.
See? It’s that simple.
Prioritize Your Customers
You are the only one that knows
your clients. That said, you need to build a relationship with them to gain
their trust. Having a connection between the two sides is a recipe for business
success. Fully utilize your grabber to guide your consumers to the right path
they want to take.
Make Use of Wordplay
Clients will likely appreciate
your efforts for using your own unique style of wordplay. That said, don’t just
create content that looks like made something by a 5th grader.
Instead, create unique quality content that utilizes your use of wordplay.
Spelling and Grammar Check
Nobody is perfect, let alone
writers like us. So before publishing, make it a habit to proofread your work
for any grammatical and spelling errors. Consumers are more likely to visit
your site if there are no errors to be found. Thus, increasing their trust in
your business in the long run.
Combine words or use phrases
that can really attract the attention of consumers. Such convincing examples
include: “Limited Time Offer”, “Just for You”, and “Exclusive Deals”. That way,
consumers will more likely purchase from your site.